TheseChapters

TheseChapters

Home
Notes
Archive
About

July 2025

June 2025

May 2025

TikTok Told You Their Real Thoughts But You Weren’t Listening
What happens when social listening misses the context consumers are screaming about.
 • 
Christina Le
The Thought Leadership Complex is Burning Us Out
Coming from someone who thinks about quitting social media every day and still shows up anyway.
 • 
Christina Le
8
Marketing in the Age of Manufactured Truth
Everything looks real, but isn’t. That’s the ethical gray zone of content.
 • 
Christina Le
2

April 2025

The Glaringly Painful Gap Between Social Metrics and Meaning
A little field guide for frustrated social media marketers who know those reporting dashboards aren’t telling the truth. Or at least not the full…
1
The Thin Line Between Boundaries and Ambition
This Isn’t a “Back in My Day” Piece (But Read It Anyway)
 • 
Christina Le
3
The 'You Can’t Have It All' Parenting Trope Needs to Die
The narrative of parenthood as the enemy of ambition and happiness needs to be retired—for good.
 • 
Christina Le
4

March 2025

© 2025 Christina Le
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture