Archive - TheseChapters

Marketers, please stop gifting me pens and socks

Here's my rant on lazy merch, performative marketing, and plea for more thoughtfulness.

Jul 30 •

June 2025

I didn’t go into marketing because I thought I’d be good at it.

This job will break your brain if you let it, especially if you were a creator before you were a marketer.

Jun 8 •

May 2025

April 2025

The Glaringly Painful Gap Between Social Metrics and Meaning

A little field guide for frustrated social media marketers who know those reporting dashboards aren’t telling the truth. Or at least not the full…

Apr 29

The Thin Line Between Boundaries and Ambition

This Isn’t a “Back in My Day” Piece (But Read It Anyway)

Apr 10 •

The 'You Can’t Have It All' Parenting Trope Needs to Die

The narrative of parenthood as the enemy of ambition and happiness needs to be retired—for good.

Apr 1 •

March 2025

Stop Shrinking Your Role to Fit the Punchline

How we're reducing our own self-worth by leaning too hard into the 'Personality Hire' vibe.

Mar 31 •

The Job That Wasn’t Supposed to Be a Career

What it looks like to lead, create, and grow in marketing without a perfect playbook.

Mar 25 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts