AI didn’t ruin marketing. Lazy marketers, however, might.

yes, this is a sponsored post. no, ai didn’t write it.

Sep 17 • 

Christina Le

21

5

It was my fault for having feelings in the first place

The sooner you accept that work is not your family, the faster you’ll be at spotting when they’re trying to gaslight you into believing it is.

Sep 9 • 

Christina Le

12

8

August 2025

So you’re thinking about creator partnerships on LinkedIn

Everyone wants in on LinkedIn creator partnerships. Fewer know how to make them work. Here’s what I’ve learned as both brand and creator.

Aug 27 • 

Christina Le

14

3

Your "hot" takes couldn't even melt butter

A lesson on how to be an independent thinker on social media

Aug 18 • 

Christina Le

22

19

July 2025

Marketers, please stop gifting me pens and socks

Here's my rant on lazy merch, performative marketing, and plea for more thoughtfulness.

Jul 30 • 

Christina Le

14

13

June 2025

I didn’t go into marketing because I thought I’d be good at it.

This job will break your brain if you let it, especially if you were a creator before you were a marketer.

Jun 8 • 

Christina Le

12

11

May 2025

TikTok Told You Their Real Thoughts But You Weren’t Listening

What happens when social listening misses the context consumers are screaming about.

May 29 • 

Christina Le

4

The Thought Leadership Complex is Burning Us Out

Coming from someone who thinks about quitting social media every day and still shows up anyway.

May 21 • 

Christina Le

18

8

Marketing in the Age of Manufactured Truth

Everything looks real, but isn’t. That’s the ethical gray zone of content.

May 8 • 

Christina Le

12

2

April 2025

The Glaringly Painful Gap Between Social Metrics and Meaning

A little field guide for frustrated social media marketers who know those reporting dashboards aren’t telling the truth. Or at least not the full…

Apr 29

7

1

The Thin Line Between Boundaries and Ambition

This Isn’t a “Back in My Day” Piece (But Read It Anyway)

Apr 10 • 

Christina Le

19

3

The 'You Can’t Have It All' Parenting Trope Needs to Die

The narrative of parenthood as the enemy of ambition and happiness needs to be retired—for good.

Apr 1 • 

Christina Le

4

4