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Your "hot" takes couldn't even melt butter
A lesson on how to be an independent thinker on social media
3 hrs ago
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Christina Le
5
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Your "hot" takes couldn't even melt butter
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5
July 2025
Marketers, please stop gifting me pens and socks
Here's my rant on lazy merch, performative marketing, and plea for more thoughtfulness.
Jul 30
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Christina Le
13
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Marketers, please stop gifting me pens and socks
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13
June 2025
I didn’t go into marketing because I thought I’d be good at it.
This job will break your brain if you let it, especially if you were a creator before you were a marketer.
Jun 8
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Christina Le
10
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I didn’t go into marketing because I thought I’d be good at it.
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10
May 2025
TikTok Told You Their Real Thoughts But You Weren’t Listening
What happens when social listening misses the context consumers are screaming about.
May 29
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Christina Le
3
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TikTok Told You Their Real Thoughts But You Weren’t Listening
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The Thought Leadership Complex is Burning Us Out
Coming from someone who thinks about quitting social media every day and still shows up anyway.
May 21
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Christina Le
15
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The Thought Leadership Complex is Burning Us Out
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8
Marketing in the Age of Manufactured Truth
Everything looks real, but isn’t. That’s the ethical gray zone of content.
May 8
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Christina Le
12
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Marketing in the Age of Manufactured Truth
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2
April 2025
The Glaringly Painful Gap Between Social Metrics and Meaning
A little field guide for frustrated social media marketers who know those reporting dashboards aren’t telling the truth. Or at least not the full…
Apr 29
7
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The Glaringly Painful Gap Between Social Metrics and Meaning
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1
The Thin Line Between Boundaries and Ambition
This Isn’t a “Back in My Day” Piece (But Read It Anyway)
Apr 10
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Christina Le
19
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The Thin Line Between Boundaries and Ambition
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3
The 'You Can’t Have It All' Parenting Trope Needs to Die
The narrative of parenthood as the enemy of ambition and happiness needs to be retired—for good.
Apr 1
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Christina Le
4
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The 'You Can’t Have It All' Parenting Trope Needs to Die
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4
March 2025
Stop Shrinking Your Role to Fit the Punchline
How we're reducing our own self-worth by leaning too hard into the 'Personality Hire' vibe.
Mar 31
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Christina Le
7
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Stop Shrinking Your Role to Fit the Punchline
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The Job That Wasn’t Supposed to Be a Career
What it looks like to lead, create, and grow in marketing without a perfect playbook.
Mar 25
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Christina Le
18
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The Job That Wasn’t Supposed to Be a Career
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6
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