What I learned attending Cannes Lions as both a creator and a marketer, from subsidized trips, brand activations, and what happens when everyone starts using the same playbook.
Christina! This was such a fun read, and so illuminating to me, someone who isn’t part of the creator world at all. I didn’t even know Cannes Lions was a thing, let alone that it happened recently, until I saw some Substackers posting about it. I’m glad you went and had a great time, and that you shared your experience here!
Another banger, as always
Christina! This was such a fun read, and so illuminating to me, someone who isn’t part of the creator world at all. I didn’t even know Cannes Lions was a thing, let alone that it happened recently, until I saw some Substackers posting about it. I’m glad you went and had a great time, and that you shared your experience here!