2 Comments
User's avatar
Elior's avatar

I’ve definitely seen a trend in people losing trust in UGC campaigns because of how often they’re manipulated and faked. Deception is becoming so normalised in marketing, and it’s hard to know what’s real and what’s fake, which also means people are becoming more susceptible to phishing attempts and brand impersonators.

Would love to chat about a collab/partnership, let me know how to get in touch or message me at eliord@spikerz.com.

Expand full comment
Rea Lowery's avatar

I think there's too much pressure on marketing in general. You held the tension well, I'm too old to truly be a gen z and too young to be a *real* millennial, I'm just on the other end of it. It's always been a performance. The question of trends is more what's "on brand" for you to participate in?

Expand full comment